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Announcing Yelp Support: Add Your Events to the World’s Biggest Local Reviews Site

We’re happy to announce that crowd.fm now integrates with Yelp, allowing you to effortlessly list your events on the world’s fastest growing local reviews and community website.

crowd.fm now supports Yelp

With 78 million unique visitors a month looking to discover local restaurants, galleries, bars and night clubs, you can see why it’s in your interest to have your events discoverable on Yelp.

Yelp operates in over 17 countries across the world, including the US, Canada, UK, Spain, France, Germany and Australia, and with their recent acquisition of Qype, we can expect further expansion into Europe and beyond in the coming months. Yelp events are only currently supported in selected major cities. To see if your local city is supported, find and click your location on this page and look out for the “Events” tab in the menu.

Simply activate Yelp support in your crowd.fm account to get started.

7 Sins of Facebook Event Marketing (and How to Avoid Them) - Sin No. 4: Going Quiet

Once you’ve created your event, taken care of the fold, shared it where appropriate and invited some friends, your work is done, right? Wrong! If you want to maximise the chances of your event’s success, it’s important to keep the momentum going and not go quiet. Posting the occasional update will help increase the chance that fans will find out about your event, whilst keeping it fresh in the mind of those who are already interested.

3 Tips for Posting Effective Facebook Event Updates

1. Maximise exposure of your updates by posting to both your Fan page timeline and the event timeline. Don’t forget to include a link back to the event page when posting to your main timeline.

2. Post updates at your convenience with the new scheduled post feature. This way you can line up several posts in one go, and let Facebook take care of posting them for you as the event draws nearer.

Facebook's Scheduled Post Feature

3. Encourage comments and likes by keeping it interesting. Whatever you’re posting, try and make it engaging. Reminders in the run-up to the event are OK, but more creative updates will always get you more attention. Maybe your putting on a gig and have received a particularly strange rider from the band. Of course that doesn’t mean you shouldn’t post more generic updates. Things your fans might want to see in your updates: Links to favourable press coverage; Ticket sale updates - if it’s selling out, let people know; Changes to the lineup such as the confirmation of support acts; More details about the event, e.g. set times, curfew, etc; Messages from the performers/artists.

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7 Sins of Facebook Event Marketing (and How to Avoid Them) - Sin No. 3: Invitation Overload

A new blog series exploring the common mistakes people make with Facebook events, and how to avoid them.

So we’ve discussed the fold and how to share effectively. Next up we discuss the cardinal sin of invitation overload.

INVITE ALL THE PEOPLE!

Go on, own up; I bet one time or another you’ve created an event on Facebook and then proceeded to invite EVERY SINGLE ONE of your friends using some sneaky JavaScript. Or perhaps you simply manually selected them all. Either way, it’s not big and it’s far from clever!

If you want to avoid pissing off your friends, or worse, having them completely ignore your invitations altogether, then you need to be more selective with who you invite. Instead of spamming everyone, you should see yourself as a curator of events, carefully tailoring invites to those who will actually be interested. Your aim is to maximise the level of engagement with your events, and the best way to do this is to target those who are most likely to respond. This may sound like a lot of work, but thankfully there are a few things you can do to make this a piece of cake.

4 Facebook Event Invite Tips

Tip 1. Invite friends by Location, List or Group

Facebook Event Invitation Filtering

By default, the “Invite friends” box lists all your friends, but you can easily filter your friends down by location, friend lists and the groups you belong to. This makes it much easier to target those friends that are most likely to respond to your invitations and means you can skip those friends that are in another city or country.

Tip 2. Organise Your Friends into Custom Lists

Organising Friends into Lists

You can make selective-inviting even easier by pre-organising your friends into custom lists based on the interests that most align with your events. Just visit your friends page, hover over any friend’s name and you’ll be able to manage their list membership, creating new lists as required. A set of well-thought-out lists will enable you to target specific sets of friends with laser-like precision. You can speed up the process of creating these lists by filtering your friends using the search field at the top of the page.

3. Invite Sparingly, But Do Invite

As important as it is not to spam people with your invites, it’s equally important that you do actually make an effort to invite some people, as event invitations are still one of the best ways to increase your event’s exposure and reach. They also give you a direct line into invitees’ notification stream, as we’ll discuss in a future post.

4. Get Others to Do the Same

As well as inviting your own friends to your events, you should also encourage others involved to do the same, increasing your event’s reach even further.

So there you have it, a few simple tips to help you get the most out of Facebook event invites whilst avoiding being an invite spammer.

Bonus Tip: The Personal Touch

In some cases it makes sense to reach out to particular friends with a direct personal message containing a link to your event rather than an invite. Try and avoid sending these messages to large groups of people however, especially if they do not all know each other. Otherwise you’re just doing another form of spamming, and the inevitable replies will add further message spam to those unfortunate recipients.

Next Week’s Sin: Going Quiet

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